I’ve said before that I’d eat sushi every day if I could afford to do so—but I can’t, nor will I ever be that rich. A more reasonable person might accept this financial limitation and, you know, chill the fuck out, but not me. I spend way too much of my time trying to make sushi affordable—and mostly in vain, at that. Decent restaurants are expensive (and the cheaper ones tend to be less allergy-friendly, anyway), and grocery store sushi is generally inedible…that is, with the exception of M2M’s.
Now: M2M’s sushi is nothing crazy. Everything’s packaged and allowed to sit for hours in a cooler at the back of their stores, after all. But as grocery store sushi goes, it just might be the best I’ve tried—and among the cheapest, too, at between $4 and $10 per box. The fish is usually decent, though everything’s usually way too cold, and the rice (in particular) doesn’t always taste so fresh—but hey, it’s the best of the bad, as far as I’m concerned.
I like to get the salmon combo, which comes with both rolls and nigiri, and which is pretty decent if you manage to catch it at the right time of day (though just when that golden hour starts is anyone’s guess. I certainly have no idea, and I’m starting to think there’s no rhyme or reason to freshness at M2M). I also used to love the shrimp tempura rolls, but for the past year or so, they’ve been—for lack of a better term—really, really, really bad. They’re horrifyingly cold and stale, and the folks at M2M seem to have forgotten how to make the version that didn’t come topped with spicy mayo. Oh well.
Ingredients are, of course, listed on the packaging, though I’m not sure whether M2M would label potential cross-contaminants. Truthfully, I took a risk the first time I ate their sushi—but I eat M2M multiple times per week (as one of their locations is basically on NYU’s campus), and I’ve never had any issues whatsoever. (I should say, though, that I only eat their sushi. They have hot food, too, but in the interest of safety, I tend to steer clear of anything cooked.)
I know—this isn’t the world’s most informative post. But I eat there so often I figured I’d throw the recommendation out there. As always, you should use your own discretion—and if the lack of readily-available information on M2M’s treatment of allergens makes you uncomfortable, you can (and should) speak to an employee—or, of course, take your business elsewhere.
M2M has three locations, though I can only vouch for the sushi at the one in Greenwich Village (19 Waverly Place). Still, the one on 11th and 3rd (55 3rd Avenue) is much larger—and much more pleasant, if you ask me. The third is in Morningside Heights (2935 Broadway), but I’ve never been.
How would you compare it to Whole Foods sushi?
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It’s a lot cheaper, but which is better probably depends on the day. The rolls at Whole Foods are a little too big, and sometimes the fish tastes like lemon and only lemon—but other than that, they compete pretty evenly.