Halfpops

halfpops

Apparently, some people have a thing for the half-popped popcorn that’s usually at the bottom of the bag. And while I’m definitely not one of those people—who are they, and what’s wrong with them?—I have to admit that Halfpops are actually all right.

Allergy information first, though. Halfpops’ exceedingly irritating FAQ clearly states that each and every one of their products is nut- and gluten-free, so that’s that, I suppose. (Seriously, though. Their FAQ is annoying as hell, as is the rest of their website. Why they insist on harping on how portable their snacks are, I have no idea. Halfpops are exactly as portable as regular popcorn—but I digress.)

Online pandering aside, Halfpops do taste okay. (Imagine a softer Corn Nut, and that’s basically a Halfpop.) As of right now, they come in seven flavors: Aged White Cheddar, Angry Kettle Corn, Caramel & Sea Salt, Butter & Sea Salt, Brooklyn Dill Pickle, Black Truffle & Sea Salt, and Chipotle BBQ. My favorite, by far, is the Black Truffle & Sea Salt—in fact, it’s the only one I’ve tried that I actually like. Unlike so many inexpensive “truffled”products, these actually have a noticeable truffle element to them—and a pleasant one, at that. I’m definitely a fan.

The worst flavor I’ve tried is probably the Caramel & Sea Salt. As soon as I opened the bag and got a whiff of those things, I knew they wouldn’t be for me—and they weren’t. “Cloying” is probably the least offensive adjective I can use to describe them—they’re way, way, way too sweet, without anywhere near enough salt to balance out the sugar, and I can say with confidence that I do not like these. Not one bit.

Somewhere toward the middle of the Halfpops spectrum are the Aged White Cheddar—which (to its credit) tastes a whole lot like Smartfood, but without all the popcorn fluff that the folks behind Halfpops insists is so undesirable—and the Butter & Sea Salt, which is a little heavy on the butter flavoring. Brooklyn Dill Pickle is okay, too, if you want to be overwhelmed with vinegar, but I…don’t, so that one’s probably another flavor I’ll have to avoid.

The problem with most of Halfpops’ flavors is simple, though: the seasoning is way too strong. Perhaps if they’d tone it down a smidge, I’d be on board—but for now, I think I’ll stick with the Black Truffle & Sea Salt. (Or, you know, regular popcorn, despite its terribly unportable nature.)

Find Halfpops at Stop & Shop, REI, and ShopRite.

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