Remember David Bouhadana, the sushi chef who got his restaurant shut down after a spat with the DOH over their rigid, rigid glove rules? Well, Bouhadana lost his job at Sushi Dojo—but he’s back, serving up fresh DOH-agita at his new open-air (read: outdoor as fuck) sushi spot. And yes, his chefs are wearing gloves.
Located in The Bowery Market, Sushi on Jones is not your average sushi spot. Sure, it’s home to a few recognizable motifs—a sushi bar, white-coated chefs, a mostly-classic omakase—but there are only six seats, and with a reservation (which you’ll have made via text), you’ll be in and out in under 40 minutes. Water comes in Poland Spring bottles, green tea comes in cans, and Kid Cudi just might form the soundtrack to your meal (if you can hear whatever their iPod’s playing over the sirens and motorcycle revs of NoHo). Strange dogs on those godforsaken extendo-leashes may sniff at your feet, and pigeons will probably feast upon your fallen ginger. Such is the Sushi on Jones experience.
Suffice it to say, then, that this place is a little offbeat. Unorthodox. Quirky, if you will. Fortunately, though, their sushi’s pretty traditional—which means nothing New-Agey, nothing cream-cheesy, and, of course, nothing nutty. I spent a week or two sporadically poking around online in an attempt to find an email address or (call-able) phone number at which I could direct my nut-related questions, but no such things existed, nor did their iPhone-manner ever respond to my message about allergens. So I resigned myself to just showing up, asking about nuts, and hoping for a promising answer.
Sam and I ended up stopping by one Saturday night around 8pm. Immediately, a woman—she was sort of a waitress, but there isn’t much waiting to do at Sushi on Jones—asked if she could help us. I asked my usual questions (“Any nuts? Shared kitchen? Reason to worry?”), to which she responded with the best answers I could’ve hoped for: no nuts, no shared kitchen, no reason to worry. She even sent the manager out to confirm, and that he did. Lovely.
Now, getting a seat isn’t hard, but it isn’t the easiest thing in the world, either. That night, we couldn’t get a reservation via text—I’d sent a text with a few times that worked for us, but all I received in response was a “sorry not tonight.” Fine. But when I asked in person 15 minutes later, they were happy to give me a reservation within a few minutes of one of times I’d originally asked for. Weird, but whatever. We were just happy to have gotten a spot.
When our time came, we made our way back to Sushi on Jones and were seated within 10 minutes of our arrival. Sam and I were the only two seated at the (two-stool) second counter, which is actually on Great Jones Street, rather than a few feet into the market, where the main counter is. Our little area was dark (really dark, hence the heinous backlit iPhone photos I’ve included with below, and the Google-supplied Grub Street photo at the top of this post—which was taken by Noah Fecks, by the way), but sitting off to the side was nice, if only because we were that much farther away from the loud-ass group of four sitting at the other counter. (They kept yelling—yelling—about “eel sauce.” Their chef looked tired.)
Anyway, as soon as we were seated—and as soon as the waitress had asked us if we had any other dietary restrictions—it was food time. At Sushi on Jones, there’s only one option: the 12-piece omakase ($50), though you can order additional pieces (as well as their signature WagUni—torched wagyu and uni—hand roll) à la carte once you’ve finished. In an attempt to be frugal (yeah, right) Sam and I stuck to the omakase—but by the time we left, we were both pretty damn satisfied.
That night, my favorite pieces were the yellowtail, the uni, the Arctic char, and the WagUni (sushi, not hand roll). The yellowtail was unbelievably flavorful, the uni was sweet and briny, and the Arctic char was pleasantly creamy. All were topped with a soy glaze, and some were topped with bits of pepper or crushed ginger—with the exception of the WagUni, which was topped with truffle salt, and which was probably my favorite bite of the night.
Maybe I’m biased—undercooked wagyu and uni are seriously two of my favorite things in the entire world—but goddamn, that thing was good. The photo I’ve included below does the WagUni absolutely no justice whatsoever, so here’s a better one from The Bowery Market’s official Instagram. (Drool away. I’ll be here.)
My least favorite bites were probably the scallop (not bad, but not for me), the eel (also not bad, also not for me), and the crab (fine, but boring). I was also a little underwhelmed by the medium fatty tuna, which seemed a lot leaner than it should’ve been. (Still, it wasn’t bad—chutoro’s chutoro, after all.) The weaker pieces didn’t bother me much, though. I thoroughly enjoyed pretty much everything about Sushi on Jones, and I’m already plotting my return. If only I could’ve talked myself into shelling out an additional $12 for a WagUni hand roll…
By the way, our sushi chef was wonderful. After we’d finished the omakase, he asked what our favorite piece had been so he could give us another set, on the house. (“I like you guys,” he said. “You’re quiet.” With a smile, he gestured to the sign above the counter: “Less talk, more eat. Mucho arigato.”) We went with the obvious choice—WagUni—and then he offered us another free piece each, at which point we asked him to give us whatever he recommended. A minute later, he presented us with another round of fatty tuna, which was noticeably better than our first serving. So good. Go figure.
By now, it should be clear that I’m a big fan of Sushi on Jones. I love the food, the location, the speed, the ambiance, the overall concept…I could go on. The sushi, while undeniably good, isn’t the city’s best, but it isn’t meant to be—it’s something else entirely, and it’s a whole lot of fun. The whole place is unique-as-can-be, but not in the nasty, off-putting way a lot of Unique™ sushi joints are so. Plus, it’s allergy-friendly. Let’s not forget about that.
…Actually, let’s. Sitting at Sushi on Jones, I don’t feel acutely like a Person With Food Allergies, which is how I feel at a lot of the places I frequent just because they’re safe for me. It’s a cool place, and I’d definitely still stop by if I could eat wherever I wanted. And that, to me, is incredibly exciting.
(Seriously, though: Do yourself a favor and read up on Bouhadana’s glove kerfuffle with the DOH. It’s genuinely interesting—and funny as hell, too—and everyone and their mother has weighed in. Plus, the debate prompted one of my my all-time favorite Anthony Bourdain quotes: “This is not Subway, for fuck’s sake. This is something people have dedicated their lives to. No. You know which team I’m on.”)
Find Sushi on Jones at the entrance to The Bowery Market, which is itself located at 348 Bowery, between Great Jones and 4th.
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