Tag Archives: energy bars

CLIF Bar

Two CLIF Bars: one Coconut Chocolate Chip, and one Chocolate Brownie

When you live with food allergies for long enough, you inevitably come to associate certain visuals with danger—logos and packages that provoke in you not hunger or craving but fear, resentment, maybe even a sneer or two as you push your sorry cart down the aisle. Me, I have tons of such visual queues: the quadricolor KIND logo; the death nugget that is the Ferrero Rocher; those chicken stock–looking cartons of Almond Breeze; anything wrapped in that paleyellow color that (for whatever reason) evidently means “I contain almonds”; the plump, happy shape of a jar of Nutella

You have yours, too, I’m sure. Maybe the insistently “rugged” beige sack that holds the CLIF Bar is among them. It was for me, at least. But not anymore—because I’ve just found out that CLIF Bar & Company is actually a rather allergy-friendly brand with a very reliable labeling policy. Their website’s Dietary Considerations page has a column for “allergens: contains” and one for “allergens: may contain traces of,” and as I’ve been assured by a few different CLIF employees, you can assume that bars without nuts listed in either of those columns weren’t made on shared equipment with anything nutty, and that they should be safe from trace amounts of nuts, too. (Of course, you’ll always find the most up-to-date information on the label itself. If the label and the website disagree, the label absolutely takes precedence.)

IMG_1157.jpg

That—the fact that there are nut allergy–friendly CLIF Bars on this planet—is the good news. The bad news? There are only four nut-free flavors, and one’s seasonal. (There are some nut allergy–friendly Luna Bars, Zbars, and BUILDER’S Bars, too, but those aren’t the subject of this post, are they?) There’s Apricot, Chocolate Brownie, Coconut Chocolate Chip, and Hot Chocolate—the seasonal flavor that supposedly exists but that I’ve never actually seen (and believe me, I’ve looked). All four contain soy, and all may contain traces of wheat and dairy (with the exception of Apricot, which is dairy-free)—and all (like most CLIF products) are kosher, too. Not perfect for everyone, I guess, but pretty accommodating nonetheless.

As for taste, CLIF Bars are…well, they taste a lot like you’d expect. They’re marketed as that impossible triad: easy, healthy, and tasty (“CLIF BAR is a great-tasting energy bar made with a nutritious blend of organic rolled oats and wholesome ingredients for sustained energy”), but what are they, really? There’s no denying that they’re easy—to find, to cart around, to eat, whatever. Good for you, though? Well, not particularly. They’re packed with sugar—like, candy-bar levels of sugar, which means that if you’re looking for nutrition, you’re probably better off staying away. Actual nutritional-value aside, though, CLIF Bars do have a little of that health-food grit to them—but for what they are (or what they’re meant to be, I guess), CLIF Bars do taste pretty good.

I haven’t tried the Apricot bar (apricots tend to make my mouth itchy), but I’ve certainly eaten my fair share of the Chocolate Brownie and the Coconut Chocolate Chip, and I have to say, I definitely see the appeal. They’re sweet, but not too-too sweet, and both have a nice, chewy texture to them, too. Which I like better changes by the week, but right now I’m going to have to go with Chocolate Brownie (because, uh, I like cocoa). Preferences aside, though, both are pretty good. They’re ridiculously filling, at least. And I’m a sucker for the novelty of eating normal-people foods—especially those particular normal-people foods I’ve spent my life afraid of. So there’s that.

Find CLIF Bars wherever. (I buy them exclusively at NYU, with whatever Dining Dollars [i.e. campus currency that disappears at the end of the semester] I don’t spend on shampoo and Chick-fil-A, but they’re available at just about every store on the planet.)

Tagged , , , , ,