I don’t like cupcakes, and I don’t know a single post-pubescent with a palate who does. As baked goods, they’re fatally flawed: there’s the dry, crumbly cake that’s no good on its own, but that ceases to even register when eaten with frosting—and then there’s the frosting itself, always present in an obnoxious dollop, always blunt and harsh and critically oversweet, never even a third as good as it looks.
Only bad cupcakes are like that, you might say. And you’d be right. But the vast majority of cupcakes are bad. Yes, I’m sure there are a number of NYC bakeries that have subtle, balanced, pleasant cupcakes to offer, but not to me, nor anyone else who avoids cross-contamination with nuts. At most bakeries—and at virtually all of the good ones—the chance of cross-contamination is just too high. And the few, few, few nut-free bakeries that do exist seem to have devoted all their attention to the whole nut-free thing, and not nearly enough to the whole, uh, what-are-we-actually-baking-and-what-does-it-taste-like-and-will-anyone-but-a-six-year-old-actually-enjoy-it thing.
So I don’t eat cupcakes. Or crave them, really. On occasion, I’ll think back to the cupcakes of my childhood—my pre-careful days, when I’d eat anything handed to me—with nostalgia. But I can count on that nostalgia’s tendency to evaporate the second I bite into one of those jarringly sweet cupcakes of my current life. Wherever they’re from, they all produce in me the same Series of Unfortunate Effects: tooth pain, then moderate annoyance, followed by reluctant admission that cupcakes are probably just one of those things that’s incredible in childhood, but perpetually underwhelming thereafter—like Six Flags, or Christmas.
Now that I’ve effectively stuck my tongue out at Big Cupcake—dedicated readers will probably know where I’m going with this, as I only have about six or seven blog-post formulas, and Hate-Treatise-as-Introduction tends to lead into a post filled with effusive praise—I’ll allow myself to get into what I’m really here to get into, which is, of course, Baked Cravings, a cupcake spot that opened its doors last month, up on the corner of 105th and Lex. (Like 106 and Park, but different.)
Really, this place is exceptional. It has so many qualities of note, and I’m itching to list them all. First and foremost, though, is its nut-free status. Each and every product sold at Baked Cravings—mostly cupcakes, for now—is truly, truly, truly nut-free. Here’s the bakery’s nut-free statement, reproduced in its entirety:
As fathers, Craig and Rui understand the severity of nut allergies. To create desserts accessible for children to enjoy in schools, Baked Cravings have dedicated themselves to build and maintain a nut-free facility. Using only the highest quality ingredients sourced from nut-free vendors, following strict packing processes and conducting regular tests to provide pastries for children to enjoy and parents to trust.
(Nut-free facility, nut-free vendors, regular testing for the presence of allergens—there literally isn’t anything else I’d dream of asking for, so I felt a standalone “Bang.” was the most appropriate response. Seriously, though: This is model-worthy protocol, and I’m impressed.)
But ignore, for a moment, everything but flavor. (And I do say this with the understanding that ignoring is not something we nut-allergic often get to do. Allergy-friendliness is the most important variable; anything else comes second, if it comes up at all—and I say this as self-appointed Queen of Making Excuses for Shitty Restaurants That Happen to be Able to Feed Me Safely.)
Ignore how cute the cupcakes are. Ignore that they’re reasonably priced, and ignore that they’re made with reasonable (i.e. “real”) ingredients. Ignore that the place is two blocks from the train. Ignore that the guys who run it are probably the nicest (and coolest) people I’ve met in my blog-related adventures—and ignore, too, that they’re obviously passionate about what they’re doing. Ignore the nut-free facility. Ignore the vendor-vetting. Ignore the allergen-testing. Ignore everything but taste of the goddamn cupcakes—the only thing that really matters (because we’re ignoring our allergies here, remember?)—and you’ll still be immensely pleased with Baked Cravings.
I am, at least. And I hate cupcakes. (See? Formulaic as Enfamil.)
I first stopped by last week, after a (wonderful) lunch at Taco Mix. Stuffed with al pastor, and feeling as we do about cupcakes, neither Sam nor I was all that excited about all the sugar in store for us. But I have this silly blog to run, and Sam’s stomach might be an actual bottomless pit, so we soldiered on.
We didn’t regret it. We sampled seven cupcakes (red velvet, red velvet–strawberry, carrot, vanilla, chocolate, peach, and cranberry-orange), and we both loved nearly every single thing about every single one. The cakes are all absurdly moist—great on their own, even—and the frostings, though sweet, yes, are nowhere near as overbearing as, say, the ones you’ll find at Eleni’s. In fact, none of these frostings are unpleasant in the slightest: compared to most, they’re gentle and delicate, and instead of overpowering the cakes, they do a lovely job of enhancing them.
Red velvet was the first I went for, followed by red velvet–strawberry (standard red velvet, but with strawberry icing). The former, a classic, is just right: fairly chocolatey, with a sweet and tangy cream cheese frosting that’s surprisingly well-balanced. And the latter’s strawberry frosting tastes much more like strawberry + frosting than icky, artificial-tasting strawberry frosting. It’s light and subtle and so, so creamy—far creamier than it is sweet, which I assure you is a very, very good thing.
Peach, immediately above, is refreshingly real-fruity, too. Its cinnamon- and nutmeg-heavy cake is a little too pumpkin-spicy for me, but I absolutely love its frosting, which is made with bits of honest-to-goodness peach—and I feel the same about carrot, which has never been my favorite sort of cake, but which is topped with a sharp, tangy (cream cheese?) frosting that I can’t stop sticking my fingers in.
To my surprise, both the plain-olds—chocolate with chocolate frosting, and vanilla with vanilla frosting—are remarkably good, too. Faced with options like red velvet and peach, you’d think chocolate or vanilla would amount to throwaways. Not these, though. Chocolate’s deep, rich, and mousse-like, and vanilla…well, forgive me, but I’m going to go ahead and describe this one as the ideal type of the not-too-sweet vanilla cupcake I’ve been chasing since childhood. It’s just what I’ve been looking for in each and every nasty, cloying, piece-of-shit vanilla-flavored confection I’ve subjected myself to over the course of the last decade or so—the 21-year-old’s equivalent of the highlight of the 6-year-old’s day.
Finally, there’s cranberry-orange (pictured second above), the weirdest Baked Cravings offering, and probably my favorite, too. The cake, perhaps the least sweet of the bunch, makes me think “muffin” well before I think “cupcake,” but that’s not a complaint in the slightest. And though the cake isn’t identifiably orangey, it is dotted with chewy bits of cranberry—much more to my taste, anyway. On top, there’s marshmallow frosting, which sounds terrible, but which is actually delicious. It’s sweeter than the other frostings, but it’s not too sweet, and its added thickness makes its added sweetness worthwhile (and then some).
But I’ve gone on too long—half because I’m so excited about these cupcakes, and half because I decided I really couldn’t winnow out any more of these photos. I’ll wrap it up, though. For the greater good.
I’ll end, then, with this: We nut-allergic are usually confined to the bottom tier of the baked-goods world. Sometimes, we’ll find a company that lets us get in on something tolerable, and we’ll get excited. We’ll tell our friends and family, we’ll post the product to a Facebook group, we might even write a blog post about it—knowing full well it’s slop, but grateful for that slop nonetheless. (We’re expert bad-food apologists, after all.) Sometimes, though—very nearly never, actually—we’ll find a company that lets us try some of the good stuff. Not the good-for-a-nut-free-product stuff, but the real-deal good stuff.
That’s Baked Cravings. Baked Cravings, whose cupcakes actually manage to rival all that gourmet danger-food I so loved to eat as a child. That’s a huge compliment, and a two-fold one, too: I mean both that these cupcakes rival those high-end, nutty-bakery cupcakes I was comfortable eating as a less-careful child, and that these cupcakes actually manage to live up to the impossible cupcake-ideal I (and most children) formed in childhood. I can’t say the same about any other nut-free bakery’s, nor any store-bought brand’s. Truly, these are special.
Find Baked Cravings at 1673 Lexington Avenue, on the corner of 105th Street. For now, it’s mostly cupcakes—but I’m told there’s lots more in the works. So go forth. Please. These guys deserve the attention.
P.S. Eleni who?
[Edit: Since publishing this post, I’ve also tried their brownies and their soft-baked cookies, and all I have to say is “wow.” These guys really aren’t fucking around—and I have no reservations whatsoever in announcing to the world that Baked Cravings is by far the best nut-free bakery I’ve ever been to. But like I wrote above, this place is about far more than the whole nut-free thing; I’m eating one of their brownies as I type this, and I can honestly say that it might as well have come from a top-tier (non-specialty) bakery. So good it’s offensive.]