Here we go again. But not really. I’ll behave this time. Promise.
If you’ve been keeping up, you’ll know that I have high standards for sushi. You’ll also know that Sugarfish—which Pete Wells quietly lambasted in March, and which I very noisily lambasted a few weeks prior—doesn’t come close to making my cut. Why, then, have I so willingly chosen to dine at its hand roll–hawking cousin? There are, I suppose, many reasons: I’m forgiving. I’m hopeful. I believe in the power of low expectations. I can’t afford better Japanese. I like to trash bad restaurants on my blog. Oh, and Sugarfish’s hand rolls, made up mainly of their top-tier sushi rice, were by far the best thing about the place.
Like Sugarfish’s, KazuNori’s kitchen is entirely nut-free—as it ought to be, because it churns out nothing but hand rolls. Also like Sugarfish, KazuNori doesn’t take reservations. To get a spot at the counter at an unridiculous mealtime hour, you’ll have to play it smart: stop by early to case the joint, and be prepared to wait in line, though probably not for anywhere near as long as you’d have to wait for Sugarfish. (The first time I went to Sugarfish, their waitlist was full, so I rerouted to Sushi on Jones. The second time—the time I actually made it to a table—I waited 3 hours. Last Saturday night, though, I was seated at KazuNori within minutes of walking in. So that’s something, I guess.)
For all intents and purposes, KazuNori is Sugarfish Lite. The two restaurants fall into the same price range, and their hand rolls are virtually identical. Nearly everything else about the two places lines up, too. KazuNori’s ambiance is basically a more casual version of Sugarfish’s: loud-ish, dark-ish, and desperate to be cool-ish. Of course, neither restaurant is actually all that cool, and both are perpetually filled with goofs in the habit of doing terrible things to their servings of fish—but I’ll leave that one alone for today. Still, both restaurants are wasabi-averse; both restaurants seem to have some sort of ideological problem with flavorful fish; and both restaurants are insurmountably disappointing.
Still, KazuNori is by far the better establishment—and by the end of this point, I might actually end up recommending it, if only through gritted teeth and after issuing a boatload of disclaimers.
Anyway. For my KazuNori meal, I went with the largest of the set tastings. (To my enormous relief, the words “Trust Me” don’t appear anywhere on KazuNori’s menu.) That got me six hand rolls—toro, yellowtail-scallion, salmon, bay scallop, crab, and lobster—for $28, or around $4.50 per roll. Reasonable, I thought. Especially given the fact that it would’ve cost me a total of $38 to order those same six rolls à la carte. An easy decision. So I pencilled in my order—no, there are no waitstaff—and got to looking around.
Pictured immediately above is KazuNori’s roll-prep area. (They might have more than one. I’m not sure. That was the one I sat by.) You’ll note that it doesn’t look like something a restaurant-restaurant would want to put on display, but rather like those funky vats of fast-casual glop you’ve probably seen at places like Chipotle or Uma Temakeria. And while I really don’t have any problem with seeing (or eating) fast-casual glop at, you know, a fast-casual restaurant, you’d better believe I have a hell of a problem with it at what’s supposed to be a nice-ish place.
Still, the rolls themselves are perfectly executed, and only some of the fish within actually tastes like fast-casual glop. The toro, literally flavorless, just isn’t passable as toro, and the yellowtail, marginally tastier, only makes for a decent roll because of the scallions that accompany it. Salmon (above, top left) is all right—it’s moderately flavorful, and unlike the toro and the yellowtail, it isn’t fucking minced—and blue crab (above, bottom left), though too sweet and too heavy on the mayo, is fine, too. Lobster (above, bottom left) is good, but would be much better in chunks than in shreds. But it’s bay scallop, of all things, that’s best, by far.
I don’t know what it is, but that scallop is damn good. Unlike the rest of the Nozawa Group’s various offerings, it’s actually interesting, flavor-wise. Present in actual fish-like chunks, KazuNori’s bay scallop is actually sort of perfect: subtly sweet, pleasantly thick, and covered with just enough mayo-coating to keep things moving. For the first time, I’m not mad at a Nozawa creation. In fact, I seriously considered ordering another. (I held my horses, though. There was no forgetting where—or who—I was.)
So. Is KazuNori a great restaurant? A good restaurant? A restaurant anyone who knows his fish might walk away from satisfied? No! But the prices are low. The nori is crisp, the rice warm. The fake wasabi is avoidable, and from here, the lines appear manageable. There’s less hype, less praise to rage against. The menu’s smaller, so there’s less to object to. No waitstaff, no mention of a “Trust Me”—just the palatable concept of a set tasting. And on the whole, patrons are about three iotas less clueless than their Sugarfish-eating counterparts. It helps.
KazuNori is an option. I’ll give it that.
Find it at 15 West 28th Street, between Broadway and 5th.