Sweet Middles

Three crème brulée Sweet Middles

I find a lot of decidedly nut-free nonsense in the bowels of this city’s low-end supermarkets. Lofthouse cookies, Everyday Favorites (i.e. Maplehurstcupcakes, box after box of shitty (nut-free) donuts…there’s no shortage. I hardly ever buy any of it, because I’m well aware that all of it is sub-par and way, way, way too sugary—but every once in a while, I “forget” all about that and let myself be marketed to.That’s how I end up with something like a box of Sweet Middles on my kitchen counter. Waiting to be sampled. Waiting to be photographed. Waiting to be written about. Waiting. Waiting.

…Well, now I’m here.

Most of Our Specialty‘s products—cakes, flatbreads, pizzas—aren’t made in a nut- and peanut-free environment, but Sweet Middles are, lucky us. There’s no allergen information to get into, really: just a little nut- and peanut-free logo on each box. And for better or for worse, that’s all it takes to get me to pull out my wallet. So now, I’m the proud owner of my very own box of crème brulée Sweet Middles.

The back of a box of crème brulée Sweet Middles

And what is there to say, really? They’re exactly what they look like: ridiculously over-sweet (and overpriced) supermarket “cookies” that I would’ve been guaranteed to love at age 9 or 10, but that sort of just hurt my teeth and make me feel bad about myself at 20. They’re basically just semi-hardened globs of super-sugary icing wedged between sets of soft-baked cookie-ish things. I haven’t been able to detect any crème brulée flavor (nor any flavor beyond that of pure sugar, really), but it’s possible that it’s there, I guess. (And it’s possible, too, that the other flavors are better…but I’m inclined to doubt.)

Honestly, though—and I’m so, so ashamed of this—I don’t quite hate them. While they’re, yes, so sweet that I haven’t been able to bring myself to take even a single full-sized bite, there’s definitely something that’s keeping me coming back for additional nibbles. And after a few days of on-and-off wrestling with these stupid things, I’ve figured out what it is: their striking similarity to the Mrs. Fields cookies of my pre–careful eating childhood. (As a kid, I was obsessed with both the Mrs. Fields cookie-and-icing sandwiches and the Auntie Anne’s pretzel bites that you’ll find at, like, every single mall on the planet. But neither of those vendors is allergy-friendly in the slightest, so I’ve since decided to abstain.)

With a lot of water—and I mean a lot—I can even get through a whole serving (that’s one cookie, I think). Slowly, slowly, slowly, I will make my way through this $6 box of shame. And then I’ll be free. To never, ever, ever buy a box of Sweet Middles ever, ever again. But then, I’ve learned this before. A million times, at least. So really, between you and me, I’m not feeling all that hopeful about the whole well-at-least-I’ll-learn-from-this thing. Oh well.

Find these half-delicious, half-painful cookie monsters at Key Food, Gristedes, D’Agostino, or Fairway. (Actually: 2% delicious, 18% genuinely painful, and 80% just plain bad.)

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9 thoughts on “Sweet Middles

  1. Gila Engelman says:

    We tried the chocolate souffle ones. I sort of agree with you in that they are somewhat delicious, and yet, overbearing. Hard to finish one. Probably work better with some milk. My husband must like them since he has been going through the box, I think with some milk.

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    • I actually have somewhat of an obsession with goat milk, and I’ve found that it does help. But I also feel like if I’m going to force something down—i.e. eat something that requires “help” to be pleasant in my mouth—then that something ought to be, like…good for me, or at least a hell of a lot better for me than some cookies I don’t even fully like.

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  2. Gila Engelman says:

    I do like the maplehurst cupcakes. You think they’re gross?

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    • No, I’m actually fine with the cupcakes. I think they’re pretty normal, and when I’m in the mood for a cupcake (rare!), they do the trick. But I do hate these, Lofthouse, etc. Way sweeter than the cupcakes.

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  3. Gila Engelman says:

    Glad to hear I’m immune!

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