[Edit: As of the new year—that’s 2017—Eleni’s has closed its Chelsea Market storefront. Everything’s still available through their website, though.]
Eleni’s just might be New York City’s most well-known nut-free establishment. At the very least, it’s the city’s only full-fledged nut-free bakery. And, it’s (to my dismay…) one of the first few Google results for “nut-free New York”—or it was a few months ago, before Google decided to start kissing my ass and showing me (and me alone) my own blog above all else. In any case, Eleni’s is important, so I figured it was about time I write about it.
Boring stuff out of the way first, though. Eleni’s is 100% nut-free, in the most legitimate sense of the term. There are no peanuts or tree nuts allowed in their bakery, and they require allergen statements from all of their vendors, too. They also test periodically for the presence of nuts in both their bakery and their Chelsea Market storefront. (And by the way, all their products are kosher, too.)
Located within Chelsea Market, Eleni’s is sort of out of the way. On the bright side, though, it’s maybe a 30-second walk from Los Tacos No. 1, which consistently churns out some of the best tacos in this city. That place is seriously delightful, and actually motivates me to deal with the straight-up horrors of Chelsea Market. But I’m here to talk about Eleni’s, so I’d better, um…get to doing that.
Eleni’s sells a pretty wide array of products—cupcakes (traditional and mason-jarred), brownies, popcorn, whoopie pies, chocolate-covered pretzels, and, of course, cookies: hand-iced cookies, soft cookies, crisp cookies, photo-printed cookies, and even colorable cookies. Very obviously, the place is geared toward children—which would be fine by me if its products were good enough to pass the adult (or quasi-adult) taste test. Unfortunately, though, most aren’t.
Cupcakes and cookies are clearly the bakery’s main focus, so you might expect those, at least, to be good. But they aren’t. The cupcakes, though cute-as-can-be, are ridiculously sweet, and the cookies…well, they’re hit-or-miss. The boxed cookies (i.e. the crisp cookies, which are, I think, the only Eleni’s product sold in grocery stores) are good, but the hand-iced cookies are, again, too sweet (and too expensive). For (what I hope to be) obvious reasons, I’ve never tried the Color Me! cookies, but they seem to be nearly the same as the hand-iced cookies, minus some color. And then there are the soft cookies—good when they’re soft, but rock-hard (and pretty bad) by the end of the day.
Still, the cupcakes (and the super-sweet cookies) are absolutely perfect for children. As a kid, I know I would’ve loved each and every one of Eleni’s cupcakes, should they ever have found their way into my greedy, sticky five-year-old paws. But they didn’t, and now I’m 20, with a palate that’s (only a little) less tolerant of absurd amounts of sugar, so I have a hard time getting through even a single Eleni’s cupcake. Oh well.
The brownies, though, are another story. They’re rich and chocolatey, without being overly sweet—and all the varieties (chocolate chip, cheesecake, salted caramel, and s’mores) are pretty damn good. Beware, though: they, too, transform into something else by the end of the day, having lost all their moisture (and having become rather icky indeed). If you can manage to snag one early, though, I’d certainly recommend doing so, as it’s not easy to find nut-free brownies as good as these.
I also love, love, love the chocolate-covered pretzels. I don’t have much to say about them—they’re just your average, run-of-the-mill chocolate-covered pretzels, with (fortunately) no frills or added “bonuses”—but I have a special place in my heart for them, given how difficult it is to find nut-free chocolate-covered pretzels. (Seriously. Try looking for safe ones in stores. You won’t find any.) They’re grotesquely overpriced, sure. But they’re safe, and they’re tasty, so I buy them.
Aside from the brownies and the pretzels, though, there isn’t much at Eleni’s that I buy often. I always want a cupcake or two, but I (sort of) know better than to spend any more money on a product I know I don’t like, so usually, I find the self-control to abstain. The same goes for the whoopie pies—I know they’re too sweet, but I always, always want one. As long as I can quickly redirect myself toward the brownies, though, things tend to turn out all right.
I’ve been pretty mean to Eleni’s, I know. It isn’t my fault their bakers are so heavy on the sugar, obviously—but I do feel bad for hating on the place, given its lovely mission. I mean, come on: it’s a decidedly nut-free bakery. How many of those exist in the entire world, even? New York City has The Donut Pub and Everybody Eats, sure—but the former’s a one-trick pony, and the latter’s gluten-free (and focused almost exclusively on bread, anyway). Eleni’s is, as far as I know, the only nearby business of its kind—so what kind of a person would I be if I weren’t grateful for its existence?
Anyway, I’m (sort of) sorry for trash-talking the place. For those of you who need to steer clear of nuts—which is only, like, 60% of my readership, for reasons that are totally beyond me—I’d say Eleni’s is definitely worth a try. Especially if you’re really into sugar (and especially-especially if you have children).
Find Eleni’s inside of Chelsea Market, which is itself located at 75 9th Avenue, between 15th and 16th Streets. (Or, if it’s just the boxed cookies you’re after, check out Whole Foods, Dean & Deluca, Gourmet Garage, Grace’s Marketplace, or Morton Williams.)